WFCO was founded in 1979 by Mr. WisamMohammed ZuhairFatayerji with a philosophy to supply quality products and services to a demanding and discerning public.
The kingdom’s infrastructure was expanding rapidly at the time, and WFCO was formed to import and distribute foodstuffs utilizing the infrastructure for a growing and young population.
In 1983, realizing a new opportunity in such a dynamic country, WFCO established more branches in the kingdom to expand its distribution channel to cover all the cities.
In 1986, WFCO’s business portfolio expanded to include more brands from different countries to cover the demand of the Saudi consumers.
In line with the food stuff and confectionaries brands, a special operation was added to import and distribute a range of versatile, high quality coffee machines ideal for office or home use.
Our main asset is the staff. We only employ the best professionals at every level and in every field to promote our products and services.
With our company philosophy, only the best will survive.
Our past has been excellent, the present is successful and the future is promising.